Privacy Policy



BLAIRS, LDA recognizes the importance of protecting your personal data, whatever its nature. For this reason, we have developed a set of security measures aimed at protecting your data. Personal data relating to minors under 18 will not be considered, nor will any order placed by them online be recognized. The user, when registering or purchasing online, expressly guarantees to BLAIRS, LDA his consent to use his personal data and address, as well as data regarding his purchases and payment methods. This data will be stored and processed by computer, and may be used for communication purposes that reinforce and personalize the cultural offer, products, services, promotional or advertising campaigns or to process orders. The personal data of the users/customers of this site will be treated in accordance with and in accordance with the Portuguese Data Protection Commission.


The user has the right to the protection of his personal data.

BLAIRS, LDA respects the right of users to information about the collection and processing of their personal data.

BLAIRS, LDA, as the personal data controller, determines the purposes and means by which your personal data is processed, including all security measures. BLAIRS, LDA guarantees that personal data are processed in Portugal in a correct and lawful manner and in accordance with good practices.

When processing data that can identify you personally, directly or indirectly, we apply the principle of strict necessity. For this reason, this website has been designed so that the use of your personal data is minimal and does not exceed the original purpose for which it was collected and/or processed. We do not reveal your identity when the purpose for which your personal data is being processed can be obtained through anonymous information.

This Privacy Policy is intended to provide you with all the information you need to understand our privacy practices. However, if you have any questions regarding our privacy practices and this Privacy Policy, you can ask your questions via email: .



For organizational and functional purposes only, BLAIRS, LDA, guarantee compliance with applicable laws and regulations, as well as with the technical security measures adopted in relation to the processing of personal data.



Your personal data is collected and processed by BLAIRS, LDA only for purposes strictly related to the use of this website, its services and the acquisition of products. However, your personal data may also be used for other processing operations within the limits of such applications. In particular, your personal data may be processed for the following purposes:

a) when you carry out purchase processes for products sold on this website, including concluding agreements for the purchase of products, we collect your personal data (e.g. size, email address, delivery address, credit card number and telephone number) on the purchase form, only for the purposes of selling, sorting and transporting the products ordered by you;

b) when you request service assistance, we collect your personal data (for example, first and last name, email address) only for the purpose of providing you with the relevant Customer Support services of the BLAIRS, LDA online store for this site and for assistance;

c) when you request technical assistance, we collect your personal data in order to provide you with information about the site;

d) when you save a delivery address, we collect your personal data in order to simplify the processing of your future orders;

e) when registering on our website, you accept the sending of commercial messages by email or any other equivalent automatic electronic means (such as SMS).

BLAIRS, LDA will collect your personal data, generally electronically, however, in certain circumstances, paper means may be used (for example, when the processing of your personal data is necessary for the prevention of fraud against us ).

Your personal data is stored in a way that allows BLAIRS, LDA to identify you in the period when it is strictly necessary to process and collect this same data, except in the cases expressly provided for in this document, everything else is in compliance with applicable laws. .

Please communicate any changes concerning your personal data to the following e-mail address:, in order to ensure that your personal data are always updated.

Unless otherwise stated, your personal data will not be disclosed to third parties for purposes not permitted by law or without your explicit consent. Your personal data will only be communicated to third parties when necessary to process an order.

Your personal data will be disclosed to natural or legal persons to:

- process product sales,

- choose, pack and ship products,

- solve problems related to the sale of products,

- receive payments for the purchase of products,

- process customer product returns.

In addition, your personal data may be communicated to the police or judicial authorities, in accordance with applicable laws and regulations and upon a formal request by the authorities, for the purpose of preventing fraud against us (anti-fraud services). External entities contracted by BLAIRS, LDA will also have access to your personal data, as referred to in point 2 of this Privacy Policy, for the specific purposes indicated in this article. In all the above-mentioned circumstances, your consent to data processing will not be specifically requested. We would like to inform you that BLAIRS, LDA processes the personal data of its users only for the purposes that are strictly related to the provision of services through this website.

BLAIRS, LDA may have access to personal data of third parties that are disclosed by users of this website, for example, when a user buys a product to be sent to a friend, when the user who pays for the product is different from the recipient of such product. , or when a user wants to recommend to a friend a service provided on this site or the purchase of a specific product published on this site.

In all cases where you need to disclose information from third parties, you must obtain their consent before providing us with your personal data and informing them about our Privacy Policy. The user will be the only person responsible for the disclosure of information and data from third parties, as well as any other illegal and incompatible use of such data, if he has not given his consent.

In any case involving the disclosure of sensitive/confidential data to BLAIRS, LDA, the user will be the only person responsible for the disclosure and illegal use of such data by third parties.


4.1 Except as provided in the following point 4.2, the personal data that we ask you to provide us, including e-mail address, address, credit or debit card number and telephone number, are necessary for the processing of your order and for the purchase of products on this site, in order to comply with obligations arising from applicable legislation and regulations or to provide other services provided on this site and requests by you.

4.2 Refusal to provide us with certain personal data may prevent us from processing your order for the purchase of products or the provision of other services on this website.

Failure to provide your personal data may justify our refusal to process your order for the purchase of products on this website or for the provision of services.

The disclosure of your personal data beyond what is necessary to comply with legal or contractual parameters or to provide the services requested by you is optional and has no effect on the use of this website or its services and the purchase of products.

We will inform you if your personal data is mandatory or optional, marking with an asterisk (*) the information that is mandatory to fill. Failure to fill in the optional data will not result in any penalty.

Disclosure of sensitive data is never requested and is prohibited.


Your personal data may be disclosed to third parties that provide specific services, such as external entities contracted by BLAIRS, LDA, or that independently process the personal data collected by BLAIRS, LDA and in connection with the fulfillment of a contract for the acquisition of products on this site.

Any disclosure will be made, without exceeding the purpose for which your personal data were collected and subsequently processed.

In addition, your personal data may be disclosed to third parties to:

- comply with applicable laws,

- respond to judicial and governmental inquiries,

- comply with valid legal processes,

- protect the rights or property of BLAIRS, LDA.

In the event of a change in the corporate structure of BLAIRS, LDA, including, without limitation, by incorporation, merger, sale, liquidation, or by substantial transfer of assets, BLAIRS, LDA may, at its sole discretion, transfer, sell or assign personal data collected through this site, including without limitation personally identifiable information and aggregated information about users, to one or more affiliates or non-affiliates.

In any case, your personal data will not be disclosed to third parties without being informed or without your consent, when required by law, except in the cases provided for in this document.


We adopt security measures to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure or access and against other illegal forms of data processing, as provided in this Privacy Policy.

However, BLAIRS, LDA cannot guarantee that the security measures adopted for the protection of this website and for the transmission of data and information through this website will prevent or exclude any risk of unauthorized access or loss of data. It is advisable that your computer is equipped with software devices that protect it in the transmission and reception of data (such as up-to-date antivirus systems), and that your browser takes adequate measures to guarantee security in the transmission of data (such as a firewall and anti-spam filters).


BLAIRS, LDA uses automatic data collection systems such as cookies. A "cookie" is a device transmitted to an Internet user's hard drive. Although cookies do not contain intelligible information, they allow us to link an Internet user to their personal information. Cookies are released by our servers and no one can have access to the information contained therein. Only BLAIRS, LDA has access to the information collected by cookies, collectively and anonymously, in order to optimize its services and those of this website for the needs and preferences of the user and for the preparation of the web pages to be personalized.

Acceptance of our automatic data collection procedures and the use of cookies is necessary to take advantage of the many features and services offered through this website, including the purchase of products. If you configure your browser to block or delete cookies, we cannot guarantee that you will have access to all the features and services offered through this website (for example, your computer may not be able to display the image of the product you are trying to purchase).

We will use cookies for functions such as browsing the catalogue, purchasing products online and providing services reserved for registered users.


You have the right to obtain from BLAIRS, LDA, at any time, confirmation that your data is being processed, even if it is not registered on the website, as well as the communication of such data in a perceptible way.

You have the right to be informed by BLAIRS, LDA about the origin of the source that transmitted your data, the purposes and means of processing your personal data, the logic underlying the electronic data processing, information about external entities and the names of the topics and categories of entities to whom your personal data may be disclosed or who may access your personal data (for example, the names of external entities contracted by BLAIRS, LDA). You can also find the above information in this Privacy Policy.

You have the right to obtain at any time from BLAIRS, LDA:

a) the updating, rectification or integration of your personal data;

b) the deletion, anonymization or blocking of your personal data, which is treated as a violation of the law, even when the storage of data is not necessary for the purposes for which they were collected and subsequently processed;

c) confirmation that the operations in points a) and b) were notified to whom the data were communicated or disseminated, except when it becomes impossible to do so or if this means exceeding the protection of the rights invoked.

You have the right to object, in whole or in part:

a) for legitimate reasons, the processing of your personal data, even if it is related to the purposes for which they were collected;

b) the processing of your personal data for advertising or direct marketing purposes or to sell products or carry out market research or commercial communications.

You can freely exercise your rights at any time, as long as you do so in accordance with applicable laws and regulations, by sending your request to BLAIRS, LDA via the following email:


If you would like to receive more information about our privacy practices, please contact us via email: